Have you heard about mobile marketing? There are a zillion different ways to use mobile technology to market products and services. With so many options, you may be unsure where to start. Use the following tips to get started.
Begin your efforts with the acquisition of phone numbers for your database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You will need the consumer’s permission before you can text them frequently. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone with a smart phone can scan this code and access your website. Include a QR code on all of your print materials. With a QR code, an interested customer can instantly find out more information about your products and services.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. They need to be able to understand and absorb your message in that brief period.
By closely monitoring your competitors, you can become more informed about the business environment. Ideally, you should find positive ways that you can stand out from the competition.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. You will have to stay on top of all new technology if you are going to stay competitive.
Avoid sending messages to people at inconvenient hours of the day. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Apply the same formula to design a better campaign.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Use a wide range of mobile devices to understand how they all work.
For maximum impact, you should encourage your ads to go viral. Many times, these will get passed on to others, enlarging your mobile marketing audience.
If you have a social network page for your business, link to it on your main business webpage. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Mobile marketing is extremely perplexing. Businesses are all very different, and so are their marketing campaigns. Your business is unique and so are your marketing needs. The information above will hopefully provide you with a base on which to begin your own strategy.