The rise of influencer culture has been nothing short of meteoric in the past few years. From fashion and beauty to travel and lifestyle, influencers are now the go-to for all things ‘trendy’ on social media. What started as a platform to connect with friends and family has now become a breeding ground for social media legends, who command millions of followers and even more lucrative deals.
But the question remains – is social media creating unattainable standards? The answer is complex, but it ultimately comes down to the way that we interact with social media, and the inherent nature of influencer culture.
On one hand, influencers can inspire and motivate us to be our best selves. They showcase the latest fashion trends, travel destinations, and beauty products, making us dream of a life that is seemingly perfect. As we scroll through their perfectly curated feeds, we can’t help but feel a sense of aspiration and motivation to better our own lives.
However, it’s important to remember that what we see on social media is often a heavily edited version of reality. Influencers have teams of professionals who help them achieve the perfect shot, from lighting to makeup to editing. The reality is that for many of us, achieving these standards simply isn’t achievable.
Furthermore, the pressure to maintain these high standards can lead to unhealthy behaviors and habits. We may feel the need to constantly update our feeds with new content to maintain relevance and interest from our followers, leading to burnout and stress.
Influencer culture also perpetuates the idea that we need to constantly consume and purchase new things to keep up with the trends. The constant bombardment of advertisements for the latest products can lead to overconsumption and a skewed sense of what we actually need.
So, what can we do to combat the negative effects of influencer culture? It’s important to remember that social media is just a highlight reel of someone’s life. It’s important to focus on our own goals and aspirations, instead of comparing ourselves to others. We can also take breaks from social media to reduce the pressure to constantly consume and create content.
Overall, while influencer culture can certainly be inspiring, it’s important to maintain a level of perspective and mindfulness when using social media. By doing so, we can avoid the negative effects of unrealistic standards, and instead focus on living our best lives on our own terms.